Original Document
EXPONENTIAL UNVEILS WORLD'S FASTEST
PC MICROPROCESSOR AT 533MHz
Exponential X704TM
Microprocessor More Than Twice the Speed of
Competitive Solutions;
Elevates PowerPCTM
and MacintoshTM
Systems to New Levels of Performance
SAN JOSE, Calif., October 21, 1996 - Exponential Technology, emerging
as one of the industry's premier developers of high-performance
microprocessor products and technologies, today announced the world's
fastest PC microprocessor, the Exponential X704. The Exponential X704
is designed for high-end PowerPC-compatible systems.
With a core clock speed of 533MHz - more than twice the speed of any
PC microprocessor solution currently available - the Exponential X704
brings workstation-class processing power to PCs, raising the
performance bar for personal computing.
"Today's announcement will cause the industry to stand up and take
notice," said Satjiv Chahil, Senior Vice President of Corporate
Marketing, Apple Computer. "We think the Exponential X704 has the
potential to redefine PC multimedia computing, and bring a major
competitive advantage to the PowerPC platform and the Macintosh
product family. This innovation should be especially attractive to
power-Macintosh users who demand uncompromised performance for their
high-end graphics and multimedia applications."
Driven by users' insatiable appetite for faster PC performance, the
Exponential X704 is specifically designed to meet the extraordinary
processing demands of compute-intensive applications - including
desktop publishing, image processing, Web page creation, video
editing, digital animation, and high-end graphics/multimedia
applications. The Exponential X704 not only meets, but exceeds these
demands, offering a level of PC performance unmatched by competitive
solutions currently available.
At 533MHz, the Exponential X704 unleashes the power of the most
demanding professional Macintosh/PowerPC applications - including
Adobe Photoshop, Illustrator, Premiere and AfterEffects, and
Macromedia FreeHand - allowing users to do more in less time for
increased productivity.
"At 533MHz, Exponential's microprocessor really screams," said Mark
Kirstein, Group Manager, PC Market Services of In-Stat, a
semiconductor market research firm based in Scottsdale, Arizona.
"Exponential's innovative BiCMOS microprocessor technology and
impressive product roadmap gives them a substantial advantage in the
highly competitive semiconductor industry."
The Exponential X704 microprocessor will enter volume production in
the second quarter of 1997. System announcements are also expected in
the second quarter of 1997.
A Sustainable Advantage
Exponential believes it is the first start-up semiconductor company to
aim from its inception for a performance leadership position in the
microprocessor market.
Exponential's microprocessor design is based on an innovative approach
to a semiconductor manufacturing technology called "BiCMOS."
Exponential's BiCMOS design uses a well-established "bipolar" process,
known for its ultra-fast speed, to form the core logic of the
microprocessor. A more common "CMOS" process is used for on-chip
memory.
Exponential's unique BiCMOS approach enables PC manufacturers to build
and deliver competitively priced, high-performance systems years
before competitive solutions can reach similar microprocessor speed
levels. (Please see Exponential's BiCMOS Technology white paper for
more information.)
"With the announcement of our 533MHz microprocessor, Exponential is
firmly establishing a position of leadership within the industry,"
said Rick Shriner, President and CEO, Exponential Technology. "Our
innovative BiCMOS process clearly differentiates our product from
competitive solutions."
"In addition, the unique combination of personnel we have assembled
with expertise in microprocessor design and bipolar technology truly
sets Exponential apart within the industry, giving us a long-term
competitive advantage," Shriner said.
Licensed PowerPC Architecture
Designed to provide high performance while maintaining compatibility
with established industry specifications and standards, the
Exponential X704 is fully compatible with all existing
PowerPC/Macintosh applications. With its unparalleled processing
power, the Exponential X704 will unleash the full power of these
applications, giving users a robust PC productivity tool.
In addition, the Exponential X704 is fully compatible with existing
PowerPC hardware standards, including the 60X system bus, and is also
compatible with evolving industry standards, including the Common
Hardware Reference Platform (CHRP). This allows PC manufacturers to
easily design and incorporate Exponential X704-based systems into
their existing product lines, while minimizing the implementation
costs normally passed on to consumers.
Industry Support for Exponential
In addition to Apple, Exponential has also received wide support from
IBM and Motorola, the remaining members of the AIM alliance (a
consortium of companies guiding the direction of the PowerPC
platform), as well as other key players in the PowerPC industry:
"IBM congratulates Exponential on their development of a new PowerPC
microprocessor," said Ron Black, Director of PowerPC Microprocessor
Business, IBM Microelectronics. "The Exponential microprocessor is
clear proof of the strength of the PowerPC architecture."
"We think it is a positive step that microprocessor designers like
Exponential can take PowerPC technology in a different, new
direction," said Phil Pompa, Director of Marketing, Motorola RISC
Microprocessor Division. "It will help grow the applications
leadership already achieved by the PowerPC architecture."
"Today's announcement marks an important step in the evolution of the
PowerPC platform," said Steve Kahng, President and CEO, Power
Computing Corporation. "Exponential's high-speed microprocessor brings
a great advantage to the platform and will enable Power to continue
our track record of leading-edge MacOS performance."
"Exponential's microprocessor promises to raise the performance bar
for desktop computing," said Peter Mehring, General Manager and Vice
President of Research and Development at UMAX Computer Corporation.
"This announcement should be of special interest to users who need
powerful system performance for their compute-intensive graphics and
multimedia applications, but aren't willing to pay workstation-class
prices."
Pricing and Availability
The Exponential X704 will be priced at the $1,000 price point for
large volume production orders.
The Exponential X704 will also be available in 500MHz and 466MHz
versions, providing PC manufacturers with the flexibility to offer
consumers several PC solutions.
Exponential Technology
Exponential Technology is committed to delivering high performance
microprocessor products using innovative design techniques and process
technologies. The company's high-speed, bipolar logic, BiCMOS
microprocessor devices are specifically designed to meet the critical
processing requirements of compute-intensive applications. Exponential
intends to deliver breakthrough computing power that is cost-effective
and maintains compatibility with industry-standard technology.
Exponential was founded in June 1993 and is located in San Jose,
California.
Led by industry veterans Gordon Campbell and Rick Shriner, Exponential
has secured $17 million of financing from Apple Computer Corp.,
Venrock Associates, Nazem and Co., Woodside Fund, Itochu, Innotech,
and various individual investors.
Exponential and Exponential X704 are trademarks of Exponential
Technology, Inc. PowerPC is a registered trademark of International
Business Machines, Inc. All other trademarks and registered
trademarks are the property of their respective owners.
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